Fractional GEO & SEO Leadership
Fractional GEO & SEO leadership for businesses that need senior direction
I work as a fractional Generative Engine Optimisation & Search Engine Optimisation lead for B2B, SaaS and eCommerce businesses, helping teams turn scattered SEO activity into a clear, prioritised organic growth system.
No bloated retainers. No junior handoff. No SEO busywork.
The problem
SEO is happening, but nobody owns it and GEO is the new layer
GEO is the new layer that your current SEO activities may not be addressing. You may already have content going live, technical fixes in progress, reports being shared and external SEO advice coming in. But if nobody senior owns the roadmap, SEO becomes fragmented and GEO is not even on the map.
Content stops supporting the right commercial pages. GEO is never fully addressed. Technical issues sit in backlogs. Reporting tracks traffic instead of qualified demand. Activity keeps happening, growth doesn’t.
The problem is usually not effort. It is ownership.
The solution
I act as your fractional SEO & GEO lead
One senior person connecting strategy, implementation and commercial outcomes, without the cost or commitment of a full-time hire.
01
Set the roadmap
A clear SEO & GEO strategy, prioritised by commercial impact, what to fix, what to create and what to stop wasting time on.
02
Guided implementation
Direction for your internal teams, agencies and freelancers, with developer-ready recommendations that actually get shipped.
03
Connect SEO & GEO to growth
Reporting and decisions built around qualified demand and pipeline, not vanity traffic numbers.
| Option | Best suited to | Typical responsibility |
|---|---|---|
| Fractional SEO lead | A business with internal or agency delivery resources but no senior SEO owner | Strategy, prioritisation, governance and coordination |
| SEO agency | A business that wants an external team to deliver an agreed programme | Ongoing specialist execution |
| SEO consultant | A business needing advice or a defined specialist project | Diagnosis and recommendations |
| Full-time Head of SEO | A large organisation with sufficient ongoing workload and budget | Permanent ownership and team leadership |
The difference
Not a freelancer. Not an agency.
The missing leadership layer.
A freelancer
Usually completes SEO tasks. Useful hands, but the direction still has to come from somewhere.
An agency
Usually delivers on a monthly retainer. Activity is guaranteed; senior ownership of your roadmap rarely is.
This is where I sit
A fractional SEO & GEO lead
Owns the direction, helps make senior decisions and keeps SEO aligned with your commercial priorities.
Who I help
Specific problems, not generic SEO
Fractional SEO leadership works best when it speaks to your market. Choose the situation that sounds most like yours.
eCommerce & GEO
Product and category pages not ranking, thin faceted-nav pages, and no AI-ready product data for shopping search.
SaaS & Technical B2B
Blog traffic that doesn’t convert, weak use-case pages and no senior SEO owner across product and marketing.
B2B Service Businesses
Real expertise the website doesn’t explain, structure or prove clearly enough for search engines or buyers.
Complex Websites
Crawl waste, indexation issues and technical recommendations stuck in development backlogs.
AI Search Visibility
A practical plan for AI Overviews, ChatGPT and answer engines, without the GEO hype.
Something else?
If your business has SEO activity but no senior SEO owner, that is where I can help. Let’s talk it through.
Ways to work with me
Three levels of involvement
The path usually starts with clarity, not commitment. Most engagements begin with a leadership review.
SEO Leadership Review
From £750
one-off engagement
A focused review for businesses that need clarity before committing to ongoing SEO support. Ends with a 90-day priority roadmap.
Most engagements
Fractional SEO Lead
£1,500–£4,000/mo
depending on involvement
Senior SEO leadership for businesses that need ongoing direction, but not a full-time Head of SEO. Roadmap ownership, prioritisation and implementation support.
Strategic Search Partner
£4,000+/mo
for serious organic channels
Everything in Fractional SEO Lead, plus board-level reporting, deeper commercial analytics, team training and quarterly strategy resets.
Why work with me
Senior judgement, technical depth, commercial clarity
I’m Nick Platten. Over 15 years in SEO, freelance, and in-house at Epson Europe, Horizon Discovery and Omniplex Learning, I’ve led migrations across 24 international domains, rebuilt broken analytics, and recovered an ecommerce site from near-zero to £1.3m+ in annual online sales.
I work comfortably across marketing, content, analytics, product and development teams, and I build for AI search readiness, not as an afterthought.
15+
years of SEO and digital marketing experience
£1.3m+
annual online sales recovered for one learning business by fixing indexation, tracking, site functionality and reliability
24
international Epson domains migrated to SEO-friendly URL structures + Securing 40 EMEA Google Business Profile ownerships
Next step
Need senior SEO direction, but not a full-time hire?
Book a call and we will work out together whether you need a one-off leadership review, ongoing fractional support, or simply a clearer plan for your existing team.