Where Have The Ads Gone?
If you have used Google's Search lately you might have spotted something different. The Ads to the right hand of the page a re missing! Instead you might see either nothing or a Google Map.
Google announced last week that it would be removing PPC ads from the right hand side of it's organic search results and moving them to the top or bottom of the page. The aim is to improve the "user" experience and fit better into the way they "scan" (read) through a page of results.
But the big question is how will it affect existing AdWords PPC users?
At the moment it's too soon to assess the true impact on my clients but as this change will limit the total number of visible ads to just three ad at the top of the page, with the rest at the bottom, it will cause even more of a bidding war to get your ads at the top of the listing. Those ads at the bottom will become less effective as the majority of "clicking" takes place at the top of the page.
You can read more about the impact this change will have and get an insiders view from other PPC experts here. "Google dropping right hand side ads: the experts' view"