SEO Is DEAD! Long Live SEO 2.0

Yes it’s true traditional SEO is DEAD! Or at least it’s taking it’s last breath…

Google has announced that it is now providing real-time search results. What dose that mean to you? Well, it means that Google are looking at parts of the internet in real-time so that when a web page, blog post or Twitter Tweet is made or updated, it instantly indexes, categorises and rates that page/post/Tweet and will serve that content up to a anyone who is using Google Search any types in a relevant search phrase.

So, is it really the start of the end of traditional SEO methodologies? Yes and No, don’t get me wrong, you still need to have your website optimised but now there is another facet to the optimisation process and it’s one that you cannot ignore.

If you want to continue to have your website indexed, listed and ranked you must start to incorporate Web 2.0 strategies into your online  presence.

And it is a must that you start to embrace social media and network sites into your marketing mix or you will be lost in the sea of new “web-data” that is continuously pouring on to the Internet.

Google and the other search engines are now focusing on new content, they want to provide the user the most current and relevant results that they can. Which means that they will be looking at all the new “stuff” coming onto the web first and then rating that against older content and making a “biased” decision as to which to show first. Newer = Better? Time will tell.

You can read more in-depth at Googles Official Blog.

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