What you need is a salesperson who works 24 hours a day, 7 days a week, 52 weeks in the year and costs next to nothing and doesn’t want any commissions or bonuses.

“Impossible…?”

Actually it is possible and you most probably already have one. Guessed what it is? That’s right it’s Your Website!

For most business owners and companies, their website is one of their most undervalued assets. It is more than just a point of reference, a glorified business card. A well planned website is a salesperson that never gets tired of answering the same questions; is never off sick; never needs a holiday. It can travel around the world and costs you less than the price of a cup of coffee. In fact it is almost the perfect salesperson!

But the downside is this, you could have the very best, well-designed website that converts visitors into leads like nothing on earth but if you have no visitors then that site is as useful as a blank peace of paper sitting on your desk.

The Lifeblood Of Any Website Is…

The lifeblood of any website is traffic and that’s the rub. How do you get traffic? There are two ways:

• You pay for it via advertising or…
• You get it for free via “organic” search

With paid advertising you have the advantage of being able to “switch on” traffic to your website. One of the most popular methods is via Google’s Adwords where small adverts are displayed alongside Google’s search results. These ads are also shown on multiple websites interwoven among its contents.

The main disadvantage is that it’s hard to get right first time and mistakes can be costly. Many People have thrown away thousands trying to get Adwords to work for them. Google have an arrogant view towards “newbie” Adwords users where they are penalised and get charged a premium rate (some call it the “Stupid Tax”) for not doing it “properly”. Another disadvantage is that you are paying for each visitor that comes to your site.

Adwords can work very well but you need an experienced Adwords manager to be managing and monitoring your campaigns on a daily bases.

The other traffic method is via “organic” search.  “Organic” means that your website is found by Internet users through either their preferred search engine or through their normal interaction with other websites. Traffic can also be generated through what is termed “viral” methods where a website is recommended to others. For example through Social Bookmarking site like StumbleUpon.com, Video sharing sites like YouTube.com or Social Networking sites like Facebook and MySpace.

Done correctly, traffic generated through organic methods can be huge; much more than through paid advertising.

The advantages of using “organic” traffic generating methods are that mistakes won’t escalate. No one will notice (other than you) if something didn’t work and when the correct methods are used you build up credibility, you gain referrals and your cost of acquiring new customers becomes minimal.

Why “Google this” and “Google that”…?

Google is the Worlds Number One search engine. In fact it’s more than just a search engine. Google are extending their reach across the whole of the Internet into every aspect imaginable from email, web hosting, document management, video sharing, and blogging. They are even extending outside the Internet into off-line advertising (newspapers, radio and even TV).

But the world is not all about the Internet at home or at work, the latest trend is Mobile Internet. With Apple’s iPhone and Google’s Android operating system for mobile phones plus all the mobile phone service providers pushing mobile Internet access, people will be using their mobile devices for all their research needs. In other words, say good-bye to the printed Yellow Pages.

With mobile devices now hooked up to the Internet, Google Maps and Google Earth plotting the location of everything on the planet, there will be little need (and little used) for paper directories.

So how does SEOThatWorks fit into this?

SEOThatWorks provide a unique mix of traditional tried and tested SEO techniques and new WEB 2.0 traffic generation techniques that not only exposes your business to non search engine traffic but build your website’s reputation with Google and so raise it up the rankings above your competition.

This in partnership with the new technologies and Google pushing their search engine bias towards Local Searches means that SEOThatWorks can position your website in the most relevant location on the Internet for new prospects and customer to find your products or services.